OK, show of hands. How many people caught that? The error in the headline? Not as many as you'd think. Intelligent people have been butchering the English language since the Great Vowel Shift of the 15th century.
Now, I can't do math to save my life and ask anyone in my family how I am at directions - but what I do have is a grasp of grammar and a penchant for punctuation. And while I do fully recognize that there is a certain "casual-ness" to the English language in this day and age, there are some common grammatical faux pas that make me cringe. Here are my Top 5:
#5. They're for their for there
No: Their thinking of hiring Amy Kennard to write there website.
Yes: They're definitely going to hire Amy Kennard to write their website.
#4. It's for its
No: Its tough not to make this mistake; it's occurrence is common.
Yes: It's tough not to make this mistake; its occurrence is common.
#3. Loose for lose
No: Don't loose sight of the importance of good copywriting.
Yes: Don't lose sight of the importance of good copywriting.
No: You snooze, you loose.
Yes: You snooze, you lose.
#2. You're for your
No: Your never going to regret hiring Amy Kennard as you're copywriter.
Yes: You're never going to regret hiring Amy Kennard as your copywriter.
#1. Effect for affect
No: A good media plan will have a positive affect on your business.
Yes: A good media plan will have a positive effect on your business.
No: Many businesses effected by the recession are hiring freelancers.
Yes: Many businesses affected by the recession are hiring freelancers.
Now granted, the English language is one of the most difficult to master, but if you made it through 5th or 6th grade, you should have the gist of it. But if you don't - well, there's just one more reason to hire me, right?